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Averting Revenue Cannibalization

Semi-structured interviews

A new Salesforce security product could cannibalize the revenue of existing products. I informed how Salesforce should continue to provide value within its existing security bundle by researching the underlying needs that drive customers to purchase security products.

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Responsible AI Survey

Quantitative & qualitative survey

To inform the AI feature roadmap and inform AI enablement materials, I surveyed 257 Salesforce AI users. We asked about their usage, knowledge, and perceived value of Salesforce’s “responsible AI” tools.

 

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Student Mental Health

End-to-end user-centered design project

This project helps Georgia Tech students connect with on-campus mental health resources through a mobile app that provides emergency resources, appointment scheduling, information about the GT health care system, and personal progress tracking.

Salesforce Developer User Summit

Ideation, Requirements Gathering

Given one month, my team planned and executed a 25-participant summit. We gave our stakeholders direct insight into users’ lives and perspectives, which informed numerous product tweaks and drove demand for more research.

 
 
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Pollinator Friendly Gardens

End-to-end user-centered design project

This project facilitates and motivates gardeners to create more pollinator-friendly gardens via a mobile app. Features include customizable plant search, a heatmap of local pollinators, and personal pollinator tracking.

Writing Portfolio

Academic and personal writing

The writing I am most proud of from the past several years, a mix of academic and personal writing. Includes an ethical analysis of Facebook’s algorithmic newsfeed and an in-depth study of Yelp’s success as an online community.

 
 
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Honeywell Presentation

Final internship project presentation

I leveraged and expanded upon Honeywell’s branding to create this presentation for my team’s culminating summer project.

Honeywell Prototypes

Internship project, designed in Sketch

A collection of medium-fidelity prototypes I designed during my UX Internship at Honeywell.

 
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Architecture Photography Journal

Photography

A collection of photographs taken to capture and communicate the architectural style of buildings around Atlanta.